Back-to-school
While students won’t start filing back into classrooms
until August, parents and advertisers alike are already
planning for 2019 Back to School shopping season,
thinking about the supplies that consumers will stock
up on for the new semester. As the amount spent
on back-to-school shopping continues to increase
across the United States, Canada, Australia, and the
United Kingdom, competition among retailers has
grown more fierce.
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