How the Pandemic Changed Admission Practices in 2020 and Beyond

Institution Selectivity and Geographic Region Impacts Recruitment Strategies Most institutions believe that higher education admission changes brought on by COVID-19 are enduring. Distance-based recruitment strategies such as virtual events and virtual high school visits, social media campaigns and digital advertising – along with recruitment goals like increasing diversity, academic standing, in-state, and specific program recruitment – are all seen as lasting measures.
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