• the manufacturing report
• 23 Sep, 2019

Aberdeen, a research firm and intent-based sales and marketing solutions provider, supported by Kapost, recently released new research showing best-in-class B2B firms significantly benefit by executing on consistent, intentional content strategies supporting end-to-end customer experience. Best-in-Class firms see 48% greater customer lifetime value and nearly 300% greater year-over-year improvement in customer effort scores.
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