Helping Students Gain a Competitive Advantage in The Job Market with "Brand You Marketing Plan" and Personal Inventory Assessments

In this session, we discuss how Brand You Marketing Plans that utilize the Brand You Personal Inventory Assessments in MyLab Marketing (e.g., Communication Styles, Company Culture, and Creativity) help students understand their strengths and weaknesses on key skills and competencies. We discuss how assessment feedback, combined with suggestions for making improvements, can enhance students’ job interview success and job performance throughout their careers.
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